MBA Faculty Insights: Key Modules and Leadership Tools at UTP Graduate School

Pursuing a Master of Business Administration (MBA) at the Graduate School of Universidad Tecnológica del Perú (UTP) is designed to equip professionals with adaptive leadership, strategic thinking, and core business management tools required to navigate complex and uncertain global markets.

1. Executive Leadership & Adaptive Strategy

Faculty: Raúl Galindo
Core Focus: Navigating VUCA (Volatile, Uncertain, Complex, and Ambiguous) business environments.
Key Learning Outcomes:
- Developing agility, flexibility, and decisive leadership under market uncertainty.
- Aligning strategic decision-making with socio-economic growth and regional impact.
- Cultivating senior management competencies to lead organizational transformation.

2. Strategic Marketing & Value Proposition Design

Course: Strategic Marketing
Faculty: Nancy Escribes
Core Focus: Market positioning, brand equity, and value creation.
Key Learning Outcomes:
- Analyzing local and international case studies of industry-leading brands.
- Designing customer-centric value propositions using modern strategic marketing frameworks.
- Applying actionable marketing tools to corporate growth and entrepreneurial ventures.

3. Strategic Direction & Business Model Transformation

Course: Strategic Management (Dirección Estratégica)
Faculty: Rubén Sánchez
Core Focus: Strategic decision-making and organizational value creation.
Key Learning Outcomes:
- Evaluating current regional and global corporate case studies.
- Building scalable business strategies tailored to competitive industries.
- Transforming executive mindsets to drive long-term corporate value.

4. Evaluation of Private Investment Projects

Course: Private Investment Project Evaluation
Faculty: Luis del Carpio
Core Focus: Financial analysis, risk assessment, and capital allocation.
Key Learning Outcomes:
- Applying modern financial criteria to evaluate corporate capital expenditures (CapEx).
- Analyzing project viability and resource optimization models.
- Mastering data-driven decision-making tools to determine project implementation feasibility.

5. Evolution Thinking, Blue Ocean Strategy & Innovation

Course: Evolution Thinking
Faculty: Gerbo Pacchioni
Core Focus: Competitive advantage, purpose-driven leadership, and business model innovation.
Key Learning Outcomes:
- Identifying key success factors and core drivers of sustainable competitive advantage.
- Uncovering organizational purpose (“The Why”) to foster long-term customer loyalty.
- Applying Blue Ocean Strategy frameworks to eliminate redundant costs and create high-value customer experiences.
- Conducting macro-environmental analysis to integrate disruptive innovation into business models.

Executive Summary Table

Course Module	Lead Faculty	Primary Strategic Objective
MBA Leadership Focus	Raúl Galindo	Adaptive decision-making & socio-economic leadership
Strategic Marketing	Nancy Escribes	Value proposition design & brand equity strategy
Strategic Management	Rubén Sánchez	Business model transformation & corporate strategy
Project Evaluation	Luis del Carpio	Investment decision frameworks & capital allocation
Evolution Thinking	Gerbo Pacchioni	Blue Ocean strategy, innovation & competitive edge